We use the word “tactics” in the title because one must be tactful and not emotional when using social media for business exposure and growth.
Social media in its very design is a picker and poker of vanity metrics and the desire for “fame.”
Did you know there are more than 7 billion “social media” users?
Did you know a 14-year-old kid from Cincinnati has more followers than you?
Get over it.
If you are running a business the secret to social media is 1. positioning, and 2. positioning.

What do we mean by positioning? It is emphasized to bring intent into the context of the conversation. Positioning here is a multi-dimensional statement, (or, tactics.)
There are three main reasons for positioning your business on social media and there are many social media platforms to pick from.

Common sense for different social media platforms:

Be fun on Instagram. I mean, it is “The Gram”. And by fun, we mean as casual and exciting as you can go with the intent of your content. The more fun and exciting, the better when it comes to Instagram.
For Linkedin don’t be scared to show your company’s fun side but also always remember to position yourself as an expert business with high performing processes. Visual with text captions.
And Facebook… Well, be universal and general here. General branding and dialogue will be enough backbone to position the ads you run on the backend of the Facebook business manager, and that is most important.
There are more social media platforms we can talk about but the breakdown of these three should be enough to give you an idea of what content intent you have with each platform. Reminiscent of the saying “When in Rome act as Romans do.”

Let us begin with positioning on social media as an advertising backbone.
What does that mean? It means all it has to do is hold you up properly when your ads are reaching the curious minds of your consumer and they decide to look further into your profiles. If you make sure you have enough social proof and presence on your social media posts then your advertisements will be well accompanied, and your consumer will feel more comfortable about your business. Comfort =trust= sales.
Positioning as your B2B portfolio is just a presentation to your clients that you are aware and proactive in business. It shows you are not blind to the reality of a social media presence and it shows you know what is important in business in the 2020 era.
And of course last but not least.
Positioning on social media TO BE A REACHABLE BRAND. People want to feel like you exist and if you are not on social media they will feel like you do not exist. That is a problem. Position yourself, become reachable, and you will become profitable.

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